Evangeline Oppel 6072- AICE media blog

 Rough Cut V.1 + Feedback UNEDITED ROUGH CUT: https://youtu.be/Coc-3A3NnFk?si=QggeQAoOOe_4BSqv "Get rid of the white noise in the background" "Cut down a few scenes" "Have the logo appear for a little longer" Personal To-Do List: 1. Crop down and adjust the scenes on Capcut to fit into the timeframe. 2. Add filters, implement smooth transitions between scenes, and get rid of the unwanted background noise.  3. Discuss with my team what audio is best to use and add it over the video. 4. Finally, implement the voice overs and text, along with the proper introduction.  Self-Reflection V.2: This cut captures the tone and rhythm we aimed for, but transitions still feel slightly abrupt. The opening needs more emotional buildup before the product reveal to connect better with our target audience.

 Production Log #2 Updates: We had to retake a few scenes, even after I edited, because they were too long or didn't match with the rest of the scenes. We also deleted a scene that was supposed to be the commercials 'resolution', but we decided to take a different route. Change of Plans: We had to voice over a few scenes due to mics not working and the spoken audio being too quiet or background noise giving the audio a cheap and unwanted sound.  Risks:   Managed background distractions and wind noise with tighter framing and added windshields on mics. camera settings adjusted to  1/120 shutter and ISO 250  for clean motion and vibrant tones.

Production Log #1 9/22/25-  Today, we shot a scene on the balcony by the courtyard to showcase an emotional moment and add depth/scenery to our ad. We also tried experimenting with the lighting by going to different places in the school.  Problems/ solutions: Couldn't film outside of school, so we built the plot commercial clip around the school and a student to film in school.  Fuzzy audio so I had to edit in voice overs.  The video was too long so we had to reshoot and revise certain scenes. Maya is experimenting different angles of Zander walking down the hallway. Briana is giving Zander instructions on how to position himself and act during the scene we're about to shoot.

 Final Export + Settings Final Cut https://youtu.be/vbRyCVI4D4s?si=qS1VgLFXUmcS-U59

Locations & Risk Assessment Call Sheet: 9/24/25:  Took a few experimental shots to get a feel of what out actual scenes and frames would look like. In the shots, I suggested the main character walking down a hallway with the camera settings being high definition and cinematic. 9/26/25:  Director shot a few hallway scenes, shuffling the main character around to figure out what would look the most cinematic. Along with two other classroom scenes with the main character walking through the door of the classroom, and pulling out his headphones with a note on them. 9/30/25: Director filmed the final scene on picnic bench outside the cafeteria, another female character getting introduced and speaks to the main character. 9/6/25: Got some BTS photos and videos and revised a few scenes.  Notes: As the editor of the commercial, I made sure that I cropped the necessary amount in order to keep the video the right length. After cropping, I discussed with my team what they wo...

  Shot List & Storyboard

Moodboard & Brand Identity Product: Beats headphones      Fonts: Julius Sans Serif, Julius Sans Serif (Rounded)      Identity:  My Beats commercial shows the brand as built around emotion, culture, and identity. Unlike other headphone companies that focus mainly on technical features, my group and I marketed the product as a lifestyle brand. Its brand identity is strongly connected to music as self-expression and personal power. 

 Target Audience & Persona:       The producer and the director decided to aim the commercial towards a younger and modern audience because that's where the majority of 'beats' sales lay.       As the editor, it's my job to make cut and edit the video to fit and market the demographic my group is producing the project towards in order to successfully reach the target audience. 

Codes & Conventions Case Studies: Sony Electronics Asia Pacific https://youtu.be/Gu9vW7W6m1Y Camera: Smooth gimbal shots and macro close-ups showing texture and form. Editing: Chaotic quick cuts to calm long takes Sound: Ambient city noise fades, music swells (360 Audio demo). Titles: Minimal white text like: “Industry leading noise canceling.” CTA: Ends on logo and tagline “Your World. Nothing Else. Sennheiser MOMENTUM 4 Wireless Headphones - Inspired by Music https://youtu.be/p1VygQEP_po?si=jRZfaaOL5Re68e_V Camera: Minimal, symmetrical close ups on the product. Editing: Slow, steady pacing. Sound: Calm instrumental, subtle transitions. Titles: Feature highlights like: “up to 60hrs of battery life”. CTA: End card with logo and model name.

 Project Overview: My  Commercial      I am going to the editor of a 50-second commercial for Beats headphones, highlighting their premium audio quality and trending design. My goal is to use quick cuts, a chill soundtrack, and cinematic lighting in order to sell the product as an essential for music lovers.  The goal is to build brand awareness, highlight sound quality and style, and drive product purchases. Success will be measured through  CTA performance ,  reach, or  views and impressions across platforms, and  engagement  such as likes, shares, comments, saves, and time watched.