Planning- Script, Shot List & Storyboard (commercial)
Shot List & Storyboard
Production- Final Cut (commercial)
Final Export + Settings Final Cut https://youtu.be/vbRyCVI4D4s?si=qS1VgLFXUmcS-U59
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Final Cut (final cut)
Final Cut:
Research- Codes & Conventions (commercial)
Codes & Conventions Case Studies: Sony Electronics Asia Pacific https://youtu.be/Gu9vW7W6m1Y Camera: Smooth gimbal shots and macro close-ups showing texture and form. Editing: Chaotic quick cuts to calm long takes Sound: Ambient city noise fades, music swells (360 Audio demo). Titles: Minimal white text like: “Industry leading noise canceling.” CTA: Ends on logo and tagline “Your World. Nothing Else. Sennheiser MOMENTUM 4 Wireless Headphones - Inspired by Music https://youtu.be/p1VygQEP_po?si=jRZfaaOL5Re68e_V Camera: Minimal, symmetrical close ups on the product. Editing: Slow, steady pacing. Sound: Calm instrumental, subtle transitions. Titles: Feature highlights like: “up to 60hrs of battery life”. CTA: End card with logo and model name.
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