Planning- Mood board & brand identity (commercial)

-
Moodboard & Brand Identity




Product: Beats headphones
    Fonts: Julius Sans Serif, Julius Sans Serif (Rounded)
    Identity: My Beats commercial shows the brand as built around emotion, culture, and identity. Unlike other headphone companies that focus mainly on technical features, my group and I marketed the product as a lifestyle brand. Its brand identity is strongly connected to music as self-expression and personal power. 

Comments

Post a Comment

Popular posts from this blog

Research- Codes & Conventions (commercial)

-
Codes & Conventions Case Studies: Sony Electronics Asia Pacific https://youtu.be/Gu9vW7W6m1Y Camera: Smooth gimbal shots and macro close-ups showing texture and form. Editing: Chaotic quick cuts to calm long takes Sound: Ambient city noise fades, music swells (360 Audio demo). Titles: Minimal white text like: “Industry leading noise canceling.” CTA: Ends on logo and tagline “Your World. Nothing Else. Sennheiser MOMENTUM 4 Wireless Headphones - Inspired by Music https://youtu.be/p1VygQEP_po?si=jRZfaaOL5Re68e_V Camera: Minimal, symmetrical close ups on the product. Editing: Slow, steady pacing. Sound: Calm instrumental, subtle transitions. Titles: Feature highlights like: “up to 60hrs of battery life”. CTA: End card with logo and model name.
Read more