Welcome

Film Opening Project

    This project creates a strong focus on collaboration, planning, and clear organization. The opening establishes the genre, tone, and narrative through careful use of camera work, sound, and setting. As the producer, I developed the concept and ensure the opening engaged the audience and introduced key themes.

Project Overview

• My Role: Producer
• Genre: Psychological thriller
• Target Audience: teens, pre-teens and young adults.

Music Video Project

This project involved planning, creating, and reflecting on an indie/alternative music video that focuses on emotion, nostalgia, and growing up. Our goal was to make a video that felt honest and realistic, matching the tone of the song while following real genre conventions. The project allowed us to apply media studies theory in a creative way and understand how music videos are constructed.

Project Overview

• Song Choice: “Kids” by Current Joys
• Genre: Indie and Alternative
• Main Theme: Growing up, nostalgia, emotional disconnection
• Target Audience: Teenagers and young adults who relate to indie music and coming-of-age theme.
• My Role: Editor

Commercial Project

    This project focused on creating a short commercial for Beats Headphones that applies media language, audience targeting, and branding techniques. The goal was to make an advertisement that feels modern and sentimental while clearly promoting the product. Through this project, I explored how commercials persuade audiences and how visual and audio elements are used together to sell a brand.

Project Overview

• Product: Beats Headphones
• My Role: Editor
• Purpose: To promote Beats as a high-quality and essential product.
• Target Audience: Teenagers and young adults interested in music and memories.

Conventions Used:

-Toned-down music and sound design
-Dull colors and lowkey lighting choices
-Slow-paced editing