Planning- Target Audience (music video)

Target Audience:

The target audience for our music video is mainly teenagers and young adults, especially those who enjoy indie, alternative, or rock music. The audience is likely to understand the themes of nostalgia, identity, and emotional disconnection, which are relatable experiences during adolescence and early adulthood.

Audience positioning is created through the use of close ups and medium shots, which place the viewers close to the character, not just physically, but also emotionally. This encourages empathy and makes the audience feel like they are experiencing the emotions alongside the character. The lack of dialogue also allows viewers to project their own feelings onto the narrative.

We also appeal to this audience by using realistic settings, casual costumes, and natural lighting, which makes the video feel authentic rather than staged. This helps the audience feel represented and understood, which is important in media products.